A brief history of Google Algorithm Updates
Google has always performed algorithm updates and refreshes since its launch. Early on these updates were generally referred to by website owners, webmasters, and SEOs as “The Google Dance”. “The Google Dance” seemed to happen about one time every 6-10 weeks and when it happened webmasters and site owners could count on rankings remaining generally same until the next “Dance” for which they would anxiously await.
More recently, starting in February of 2011, Google began introducing the Internet world to an array of animal themed algorithm updates. This all started with “Google Panda” on February 23, 2011. Google Panda was intended to crack down on thin or duplicate content issues and a number of other content related quality issues such as computer generated content and ad oriented pages. It had a major impact on E-commerce sites as many online stores tended to rely on content from their manufacturers as opposed to creating their own unique content for each product they were selling.
The next major update to shock the SEO world was Google Penguin. This algorithm first appeared on April 24, 2012 and was initially thought to be an “Over-optimization penalty” and was referred to by Google as a “Webspam Update”. It eventually was dubbed Penguin and resulted in sites with over optimization both on page and off page being penalized or more appropriately “filtered”. The most significant impact was to sites with a large number of low quality links or unnatural linking patterns. Sites that had large numbers of links with keyword focused text in them or large numbers links from sites Google deemed “low quality” were hit and recovery required a serious overhaul of the entire “link profile”.
Recovery from Panda and Penguin tend to require an algorithm refresh which in some cases do not occur for months at a time making it difficult to determine if your recovery efforts are effective or if they are being done for nothing.
At A Rank Above, we offer Penguin and Panda recovery services. We understand what to look for on your site and how to fix most issues that cause Panda or Penguin penalties or filters. When it comes to recovery from the algorithmic updates it is important to understand that each case is unique and we will need to run an in depth analysis of your site to determine the extent of the damage and a strategy for recovery. In most cases our Panda and Penguin recovery services range from $750 per month to $1,500 per month and include full service SEO on top of the repair portion. We recommend running at least 6 months but will perform packages starting at 3 months.
To get a quote on Panda or Penguin recovery services please give us a call at 858-883-7007 or fill out our contact form here.