It is important that search engine optimization be targeted to industry in order to remain competitive in those fields. General SEO/SEM strategies often aim for a too large portion of the SEO pie and will quickly fall flat. We target niche markets, unique to individual industries, in order to attract the right kind of customers. Our industry specific Internet marketing infiltrates an array of SEO/SEM tactics:
- Keyword Research and Targeting: We find which keywords/keyphrases people are using to find products and services like your own. We then target the phrases that have an accessible or workable level of competition and hold the most potential for site visits and conversions.
- Link Campaigns: By understanding the industry, we can understand the community and what is valuable in that community. We then form an idea of what kind of link sources and partnerships to target.
- Social Media, Blogging & Article Writing: We want to know what the community is talking about, what they like and what they don’t like. By staying up to date on industry specific trends, we can write articles that are truly interesting for its intended readers.
- Competitor Research: We analyze the major competitors in your industry to determine their most successful strategies then customize a SEO/SEM plan that works for your website.
- Web Design: Businesses have specific needs for their websites based on the industry they’re in. We can design a website that meets those needs while remaining engaging for the targeted audience.
- Specialized Search SEO: Local search, shopping search and mobile search are a few examples of specialized search offered by Google, Yahoo and Bing. The utilization of and strategy involved with these search options will vary based on industry criterion and individual business needs.
Beyond this, the Search Engines themselves favor websites that are valued within their community. This kind of trust cannot be gained without a thorough understanding of a website’s industry.
At ARankAbove, we have experience working in the following industries: Hospitality, Medical, Retail, Luxury, Real Estate, Legal and Technology. If your industry is not listed here, give us a call to discuss your options with ARankAbove. We love learn about new industries and are happy to work with your team to create a custom SEO/SEM package that will meet your business’s needs.