Key Characteristics of the Technology Industry

When it comes to Internet Marketing for a technology company, the competition can be thick. Those who work for technology companies tend to come from a population that is more likely understands search engine marketing and adapt to the trends of search engine optimization. Tech companies vary widely from software developers to video game start-ups, from business to business (B2B) agencies to project management firms. These companies must have sleek, modern websites that act as advertisements for the products/services they sell and what their business is about. The Internet is the primary marketing source for most technology companies, so the investment is crucial.

Connection between SEO and the Technology Industry

Technology companies of all sizes need search engine optimization to stay afloat. Whether the business is a Fortune 500 firm or a tech startup, if the business cannot be found on the Internet, there is something lacking in that their overall marketing plan. At ARankAbove, our SEO and SEM packages are scalable, meaning they are tailored to the size and needs of the company we are working for.

Strategies that Work for Technology Websites

  • Crisp site design with clear descriptions of what the company is about and what services they provide so searchers can easily find them.
  • Competitor research to see what the other guy is doing well and how to improve on it.
  • Blogging and article writing about technology trends, business to business topics, and innovations in the field.
  • Press Releases and other Internet marketing to create a buzz around new software, services and startup companies.
  • Social Networking and reputation management within the tech community and the B2B industry.

by Barry Oliver on
A valuable member of our team

Although technically a consultant, Chris has been an important part of our team for nearly 8 years now. During the his time with us he has kept us on the first page of Google for some very competitive keywords including our highest prirority target, Nicaragua real estate, and has continued to drive high quality referrals to our business. Unlike many in the search industry he has been able to keep up with the changes and has worked closely with us to stay on top of both social media and local search as both have become increasingly important factors in our industry.

Barry Oliver
Century 21 Nicaragua

by Willie Franklin on
Highly recommend

As a locally focused small business I feel like Chris and his team were the perfect resource to help me get my business launched on the web. Chris was very knowledgable, straight forward and spoke simple English through the whole process, and within a few weeks I had a great looking site that was already driving business and literally paid for itself within the first couple of months. He helped me set up a low cost but effective local advertising campaign on Google that sends me business without costing me a fortune and also made helpful suggetions on other places I can advertise with a limited budget or for free. Business is going great and Chris and his team played a big part in that.

Willie Franklin
Frankstyme Home Services

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