Key Characteristics of the Hospitality and Travel Industry

Hospitality refers to hotels, resorts, inns, bed and breakfasts, and vacation rentals. These kinds of businesses hold the unique challenge of attracting customers to a locality that the customers themselves may not be familiar with. Many of these businesses also want to build a following within their own local community. Hotels and Inns vary widely in size, therefore very widely in competition level. The Competitiveness of key phrases is also dependent on the popularity of city or community the hospitality business is located in. For example, a keyword search of “Palo Alto Inn” will hold far less competition than a search for “Las Vegas Hotel.”

Connection between SEO and the Hospitality Industry

Search Engine Optimization is a necessity for Inns and B&Bs because so many of the top search results are littered with travel websites or review sites that are not actually run by individual hotels. Business owners can take control of their own marketing by insuring that their own websites rank well for targeted key phrases. At the same time, by building a presence within the travel review sites, businesses can be sure their bases are covered. The consumers themselves can benefit from SEO and Search Engine Marketing because it allows them to discover smaller, independently owned businesses.

Strategies for Hospitality Websites

  • Organic SEO centered on neighborhood or locality specific keywords that allow each individual business to gain a foothold in their area.
  • Reputation management on travel review websites (such as Travelocity, Kayak, Priceline, Expedia, Hotwire, Orbitz, and TripAdvisor).
  • Marketing within the travel community via forums, blogs, directories and social networks.
  • Local Search Marketing and SEO for Google Places, Yahoo Local and Bing Maps.

by Barry Oliver on
A valuable member of our team

Although technically a consultant, Chris has been an important part of our team for nearly 8 years now. During the his time with us he has kept us on the first page of Google for some very competitive keywords including our highest prirority target, Nicaragua real estate, and has continued to drive high quality referrals to our business. Unlike many in the search industry he has been able to keep up with the changes and has worked closely with us to stay on top of both social media and local search as both have become increasingly important factors in our industry.

Barry Oliver
Century 21 Nicaragua

by Willie Franklin on
Highly recommend

As a locally focused small business I feel like Chris and his team were the perfect resource to help me get my business launched on the web. Chris was very knowledgable, straight forward and spoke simple English through the whole process, and within a few weeks I had a great looking site that was already driving business and literally paid for itself within the first couple of months. He helped me set up a low cost but effective local advertising campaign on Google that sends me business without costing me a fortune and also made helpful suggetions on other places I can advertise with a limited budget or for free. Business is going great and Chris and his team played a big part in that.

Willie Franklin
Frankstyme Home Services

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