Characteristics of the online shopping market
In recent years many sites that performed strongly in the online shopping and ecommerce sector practically disappeared from the rankings. In most cases this disappearance can be traced back to either the Google Panda update or the Google Penguin update.
A Rank Above has solutions for companies that were hit by Panda or Penguin and can also help manage or we can simply create an ecommerce site for you that meets all Google’s current standards, and we are constantly up on the latest trends and algorithmic changes to make sure that your website continues to rank well for the long run.
Strategies for Ecommerce Websites
- Websites that are professional, informative and easy to navigate
- Keyword research to discover what potential buyers are searching for in your vertical
- Social strategies to spread word of mouth and make sure you look good for potential online buyers
- Google Shopping and Amazon Listings and Advertising
- Local SEO on Google Places, Yahoo! Maps and Bing Local
- Analytics and conversion tracking so you know exactly what is going on
- Realistic, monitored monthly goals