What is SEO?
Search Engine Optimization can be described as a subset of advertising and marketing, but when comparing to the print and television ads of yore, the Internet requires a whole new set of rules. Consumers are no longer required to buy from brick and mortar stores; furthermore, the advent of the Search Engine has allowed consumers to search for goods and services from anywhere in the world and have all their options laid out before them on a computer screen.
Search Engines exist in order to help people find what they’re looking for, but how do they determine what makes one site a better suited result for a query “New York real estate” than another? Search engine algorithms are constantly being changed and updated by Google, Yahoo and Bing for this expressed purpose: to help people find EXACTLY what they’re looking for. But like everything else in life, no system is perfect. SEO exists to bridge this gap and bring products and services to their intended consumers.