Key Characteristics of the Real Estate Industry
Not surprisingly, the real estate industry is a highly competitive market for online advertising. With so many dealings happening online via electronic MLS, many realtors already know the potential of search engine optimization and digital marketing. Historically, realtors and real estate agents were among the early adaptors of Internet marketing, but many of the SEO techniques that were once lucrative are now outdated and ineffective. This industry is also teeming with poorly designed, unprofessional looking websites, many of which cannot be indexed by Search Engines or suffer from duplicate content issues and poor linking history that result in Google penalties.
In addition to real estate agents, the real estate industry home to other professionals including commercial realtors, contractors, appraisers, house inspectors, home loan/mortgage specialists, home decorators, landlords, property managers and vacation rental owners. These professionals can benefit from partnering with each other and sharing resources with their client base.
Connection between SEO and Real Estate
Due to the competitive nature of the real estate industry, it can be very difficult for real estate professionals to get their sites ranked in Google for top keywords without enlisting in SEO or Search Engine Marketing services. Not only are realtors competing with fellow realtors in there area, they are also competing with third party sites such as Truila or Realtor.com that often occupy many of the top positions even though they are not local resources.
We can help your real estate business stand out in targeted searches in your area and attract sellers to your agency and buyers to your properties. We will use a combination of organic search, local search, social strategies and digital advertising to get your site out to as many potential clients possible as efficiently as possible.
While many SEO companies specialize in solely real estate websites, they often will take on multiple real estate websites from the same area. At A Rank Above we have a strict “no compete” policy; we will never take on a client that is a direct competitor to another. The success of your business is the success of our business.
Strategies that Work for Real Estate Professionals
- Create sleek, user-friendly websites from scratch, or fix an older website that are in need of modern updates.
- Unique content, not content simply mined from the MLS
- Google Plus optimization and local search SEO on Bing and Yahoo.
- Targeting popular neighborhoods in the area and general location queries paired with common real estate searches such as “home for sale,” “properties,” “condo,” etc.
- Connecting with the community via social networking and blogging.