Key Characteristics of the Legal Industry

Having a presence online is vital to remain competitive in today’s market. Many lawyers and attorneys have not made the leap to digital; ignoring this world translates to a major disadvantage. Larger law firms may have their own marketing or PR departments, but television commercials and print ads only go so far. Smaller firms can take heart in knowing that hiring an SEO company does not need to be expensive. The Internet can be an equalizer, allowing lesser known, new or boutique lawyers and attorneys compete with the big guys.

Connection between SEO and the Legal Industry

In today’s modern world, when someone needs to find a lawyer, they are likely to do one of 2 things: 1) Ask for a recommendation from a friend, family or a colleague or 2) Do a search on the Internet for the specific kind of lawyer they need and the city they live in. While personal recommendations are always appreciated, this kind of lead cannot be directly marketed; there is huge potential in search engine marketing for lawyers, however. We have experience building websites and creating a search engine presence for lawyers and law firms. While many Legal SEOs will gladly take on two attorneys in the same locality, know that at ARankAbove, we follow a no-compete policy. We want your firm to do well, so we will never provide SEO services for two lawyers, attorneys or law firms in the same area.

SEO Strategies for Legal Professionals

  • Setting up an attorney website or updating an existing site to SEO standards while creating a modern, user-friendly site. (see our site review option).
  • Content creation, press releases and article writing to bring information on your firm to the public.
  • Local Search marketing with Google Local, Yahoo Places and Bing Maps.
  • Targeting keywords to locality and lawyer specialty (divorce, family law, personal injury, bankruptcy, etc).
  • SEM services such as PPC (pay per click) and Google Adwords.

by Barry Oliver on
A valuable member of our team

Although technically a consultant, Chris has been an important part of our team for nearly 8 years now. During the his time with us he has kept us on the first page of Google for some very competitive keywords including our highest prirority target, Nicaragua real estate, and has continued to drive high quality referrals to our business. Unlike many in the search industry he has been able to keep up with the changes and has worked closely with us to stay on top of both social media and local search as both have become increasingly important factors in our industry.

Barry Oliver
Century 21 Nicaragua

by Willie Franklin on
Highly recommend

As a locally focused small business I feel like Chris and his team were the perfect resource to help me get my business launched on the web. Chris was very knowledgable, straight forward and spoke simple English through the whole process, and within a few weeks I had a great looking site that was already driving business and literally paid for itself within the first couple of months. He helped me set up a low cost but effective local advertising campaign on Google that sends me business without costing me a fortune and also made helpful suggetions on other places I can advertise with a limited budget or for free. Business is going great and Chris and his team played a big part in that.

Willie Franklin
Frankstyme Home Services

Read All Testimonials